Introducing Throw – Where Australian-Made Luxury Meets Sustainability

Experience a fresh wave of Aussie luxury that’s chic, conscious, and proudly local. At Throw, we’re redefining what it means to live sustainably—with style.

Hey there, and welcome to Throw—where timeless style meets eco-conscious living, right here in the heart of Australia.

We started Throw with one big idea: that luxury can be ethical, beautiful, and 100% Australian Made. Inspired by the softness of Merino wool and a passion for bespoke craftsmanship, we’ve created a range of throw rugs, dog jumpers, and personalised photo blankets that speak to a more sustainable way of living.

So, what makes us different? For starters, our products are lovingly made from pure Merino wool, a natural, renewable fibre that’s soft, warm, and made to last. Every item we knit—whether it’s a custom-fit dog jumper or a city skyline throw—is designed and manufactured in Victoria, using advanced techniques that let us capture incredible detail (yes, even knitting photos into blankets!).

But we’re not just about good looks. We believe in supporting local artisans, reducing waste, and choosing materials that are kind to the Earth. From our eco-friendly packaging to our carbon-conscious production, every choice we make is rooted in sustainability and Australian pride.

We saw a gap in the market for high-quality, truly local products—and we’re here to fill it. Whether you’re after a meaningful gift, a cosy throw for your home, or something luxe for your pet, Throw offers pieces you can feel good about—inside and out.

This is just the beginning.

We’re dreaming big and expanding our range to include more sustainable, stylish, and sentimental pieces. Want to follow our journey and see what’s next? Head over to www.throwrugs.com.au and be part of the movement.